Ok, so you know I'm a tucker. Full tuck, French tuck, high waisted everything. If there's a waistband, I'm tucking into it. It's just what I like and makes me feel good. But so many of you? Total no tuckers. You don't tuck, you don't want to, and you're tired of advice that assumes you do. And when I look at why, it makes complete sense. Here's what you tell me over and over: (you're NOT alone!) β You don't want to fuss with it. Pull it on, walk out the door, done. No re-tucking every time...
14 days agoΒ β’Β 6 min read
This is not my usual email, and I almost didn't know how to write it. But I have to. For those of you who don't know, I'm Venezuelan. Venezuela is where I was born and raised until the age of 27. Exactly one week ago, two massive earthquakes hit back to back, a 7.2 and then a 7.5 less than a minute later. Buildings in Caracas and along the coast in La Guaira came down with families still inside them. Thousands of people are dead, thousands more are injured, and tens of thousands are still...
22 days agoΒ β’Β 4 min read
A few days ago, a woman commented on one of my Facebook posts and said her entire suitcase was dresses. That's it. No pants, no tops, no bottoms. Just dresses. And I have to be honest with you... I kind of want to try it someday π
If you've been here for a while, you know that I think matching sets are more versatile than dresses. Two pieces, mix and match with everything else in your suitcase, multiple outfits, done. But I also genuinely love a good dress, and I usually travel with one or...
about 1 month agoΒ β’Β 5 min read
Most shoe mistakes are quiet. Mine, unfortunately, was not. Somewhere around month two of wearing my Quince platform sandals every week, they made a noise. The noise. The one kids make with their hand and their armpit. Pfffft. On a quiet San Miguel street. In public. While I kept a straight face like it wasn't me. While everyone thought I was going on a "fart walk" π€£ It doesn't happen all the time which is weird. But me and my husband both laugh every single time. look at me playing it cool π...
about 2 months agoΒ β’Β 5 min read
Okay, I keep noticing something funny lately: the exact principles successful people use to build great businesses are the same ones that build a great closet. Same logic, completely different setting. Fun fact about me: I'm a little obsessed with business. It's what I read and listen to for fun. It's the thing I geek out about, and apparently I can't turn it off even when I'm just trying to get dressed π
Alex and Leila Hormozi (if you don't know them, just trust me, they're brilliant at this...
about 2 months agoΒ β’Β 9 min read
A couple of weeks ago, I sent this email about the good and the bad of carry-on travel. And wow. The replies came POURING in. It got me thinking... something really resonated here. And if this many of you had questions, there were probably just as many who didn't hit reply, maybe because you assumed I don't actually read or answer my emails π But I do. Every single one. So I gathered up the questions I've been getting the most and answered some of them right here. β οΈ Fair warning: this one is...
about 2 months agoΒ β’Β 11 min read
Last week I shared a 25-piece Quince capsule wardrobe. Today I want to pull back the curtain a little, because that 25-piece list didn't appear out of thin air. It's the curated version of a much bigger reality. Here's the truth: I own a little over 100 pieces from Quince. Before you fall off your chair, let me explain... because the number sounds way more dramatic than it actually is. And I think the breakdown is way more useful to you than the headline. β
First, the honest math. Out of...
about 2 months agoΒ β’Β 5 min read
Last week, I told you carry-on travel is hard. And I know for a lot of you, the hardest part isn't the bag itself. It's the "what if" spiral that kicks in the moment you sit down to pack. I see you. I've been you. This week, I want to flip the script and show you the other side: what actually happens when things do go sideways on a trip, and how you figure it out without a giant suitcase full of "just in case" backups. I gathered the most common "what ifs" I hear from you (and the ones I've...
about 2 months agoΒ β’Β 6 min read
Okay, I know what you're thinking. "Aimara is about to talk about Quince again." And you're right. I am. Completely unashamed π
But hear me out, because this time it's different. I didn't just share a few favorites or point you toward a sale. I actually built an entire capsule wardrobe from one brand, photographed every piece, wore every single thing, and wrote a full blog post about it. 25 pieces. All from Quince. All personally tested. And no, this wasn't a paid partnership. This is just......
2 months agoΒ β’Β 5 min read